Improving innovation strategic decision-making through the collaboration with design consultancies

Calabretta, G.; Gemser, G.; Wijnberg, N; Hekkert, P.P.M.

Improving innovation strategic decision-making through the collaboration with design consultancies

Conference paper (2012)

Authors

G. Calabretta Responsible Marketing and Consumer Behavior

G. Gemser Responsible Marketing and Consumer Behavior

N Wijnberg External organisation

P.P.M. Hekkert Design Aesthetics -

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2012

Language

English

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Research Group

Responsible Marketing and Consumer Behavior