Air-Centered Business Travel
Ecomobility 2035
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Abstract
How does business traveling look like in the future? This master project examines the todays travel landscape and uncovers issues business travelers are experiencing during their trips. With the stakeholder Embraer - an aircraft manufacturer from Brazil - the context of this project is very intentionally set to a door-to-door journey with special focus on the transport modes before & after the flight.With the design intervention of an avatar, the traveler is made more confident during the trip, while at the same time the brand Embraer is established. Based on each trip and the travelers unique preferences a trip is crafted by the Embraer AI for each unique travel destination and communicated to the traveler in an easy and understandable manner. The trip is turned into a magical and sheltering experience by the avatar, who translates complex and sometimes inaccessible information into a concrete actions and a transparent itinerary.The Embraer avatar is accompanying the traveler independent of the platform and with the final product design - a mobile application - the trip experience is made tangible.