Marketing Digital Products at Witteveen+Bos

Master thesis (2022)

Authors

M.J. Nieuwenhuijse Industrial Design Engineering

Contributors

M.A. Voûte Support IO (mentor)
F.E.H.M. Smulders Delft Centre for Entrepreneurship (graduation committee member)
Otto Schepers Witteveen+Bos (coach)
Faculty
Industrial Design Engineering, Industrial Design Engineering
Copyright: © 2022 Martijn Nieuwenhuijse
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Published Date

20-10-2022

Language

English

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Faculty

Industrial Design Engineering

Abstract

This graduation thesis for the master Strategic Product Design at the Delft University of Technology is written as a research and advice report for the civil engineering and advice agency Witteveen+Bos. More specifically for the Digital Acceleration product-market combination (PMC). The report answers the following question: “Is Witteveen+Bos as an organization structurally fit for developing, maintaining and marketing digital products?”...