Engaging employees with their organisation's vision

Using visual storytelling through sketching

Conference paper (2019)

Authors

Z.S. Dankfort Student

M. Gonçalves DesIgning Value in Ecosystems

F.E. Wegener Responsible Marketing and Consumer Behavior

Research Group

DesIgning Value in Ecosystems

Design Strategy Routine Vision Employees Visual Storytekkubg

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Published Date

2019

Language

English

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Research Group

DesIgning Value in Ecosystems

Abstract

This paper explores the use of visual storytelling, for instance sketching, in organisational strategy practices. It contributes to an understanding of how design education has to change in order to broaden the skillset of design students, for them to be able to redesign organisations.

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