A Study of City Branding on the Chinese Resource-based Cities

The Case of Heilongjiang Province

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Abstract

"Ecological modernization" derives from the discussion over the global warming and environmental deterioration. All these changes are accused of the over-rapid progress of urbanization. As one of the fastest-growing countries, the developmental way of China attracts wide attention. Heilongjiang lies in the northernmost part of China and possesses affluent natural resources. This, especially, requires that the local production should be based on the advanced technology to preserve environment and conserve resources.

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