A Literature Review of Quantitative Persona Creation

Conference paper (2020)

Authors

Joni Salminen Qatar Computing Research Institute
Kathleen Guan Georgetown University
Soon Gyo Jung Qatar Computing Research Institute
Shammur A. Chowdhury Qatar Computing Research Institute
Bernard J. Jansen Qatar Computing Research Institute
Affiliation
External organisation
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Published Date

21-04-2020

Language

English

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Affiliation

External organisation

Abstract

Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and practitioners can leverage user data from online analytics and digital media platforms to better understand their users and customers. However, there is a lack of a systematic overview of the QPC methods and progress made, with no standard methodology or known best practices. To address this gap, we review 49 QPC research articles from 2005 to 2019. Results indicate three stages of QPC research: Emergence, Diversification, and Sophistication. Sharing resources, such as datasets, code, and algorithms, is crucial to achieving the next stage (Maturity). For practitioners, we provide guiding questions for assessing QPC readiness in organizations.