Configurational Thinking Approach

Book chapter (2024)

Authors

A.G. Plugge Responsible Marketing and Consumer Behavior
S. Nikou Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2024

Language

English

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Research Group

Responsible Marketing and Consumer Behavior

Abstract

In the present chapter, our investigative focus shifts towards a nuanced exploration of the determinants shaping the orchestration of a business service portfolio by applying fuzzy-set Qualitative Comparative Analysis (fsQCA). This methodology is renowned for its capacity to elucidate complex causal configurations within complex systems. Our methodological rationale for adopting fsQCA resides in its inherent suitability for accommodating the intricacies inherent in our research objectives. This allows us to create a deeper understanding and comprehension of the conditional interplays driving business service portfolio orchestration.

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