Product appearance and consumer pleasure

Creusen, M.E.H.; Snelders, H.M.J.J.

Product appearance and consumer pleasure

Book chapter (2002)

Authors

M.E.H. Creusen Responsible Marketing and Consumer Behavior

H.M.J.J. Snelders Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2002

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Research Group

Responsible Marketing and Consumer Behavior