Inflection moments in design discourse

How questions drive problem framing during idea generation

Journal article (2016)

Authors

C.M. Coimbra Cardoso OLD Design Theory and Methodology
P.G. Badke-Schaub OLD Design Theory and Methodology
O. Eris The MITRE Corporation, OLD Design Theory and Methodology
Research Group
OLD Design Theory and Methodology
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Published Date

01-09-2016

Language

English

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Research Group

OLD Design Theory and Methodology

Abstract

In this study, we investigated how questions influence problem (re)framing and idea shaping in design discourse. We analysed the question-asking behaviour of a multidisciplinary group of students who were tasked with designing new birthday celebration concepts. We focused on the sessions that took place during the idea generation phase of the project. Our analysis showed that high-level questions facilitated the emergence of inflection moments during idea generation. It also illustrated that, prior to the inflection moments, reflection built the basis on which high-level questions were formulated. We interpreted that type of reflection as resistance to design fixation. Based on our findings, we proposed a model of how design inquiry facilitates inflection moments during idea generation and counteracts design fixation.