The story vs. the physical concept: predicting early consumer reactions towards really new products

Conference paper (2009)

Authors

E.A. van den Hende Responsible Marketing and Consumer Behavior
J.P.L. Schoormans Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2009

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior