Case Study 3

Construction and Building Company

Book chapter (2024)

Authors

A.G. Plugge Responsible Marketing and Consumer Behavior
S. Nikou Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2024

Language

English

Reuse Rights

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Research Group

Responsible Marketing and Consumer Behavior

Abstract

In this chapter we discuss a global construction and building enterprise. The context of the case company will be outlined, and then we describe how the company established their Financial Shared Service Centre (FSSC). At the end of this chapter, the antecedents that are part of the research will be explored and elaborated, and the analyses of the findings and concluding remarks will be presented.

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978-3-031-51528-6_8.pdf
(pdf | 0.422 Mb)
- Embargo expired in 27-08-2024
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