Are we on the same page? Introducing fruitful friction as a strategy to reach common ground.

How can designers use friction to trigger change in people’s mindsets?

Web publication (2021)

Authors

I. Mulder Codesigning Social Change
M. Gonçalves DesIgning Value in Ecosystems
Research Group
Codesigning Social Change
More Info
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Published Date

2021

Language

English

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Research Group

Codesigning Social Change

Abstract

“Are we on the same page?“ is a framework and toolkit that enables social innovators and their stakeholders to reach common ground by applying the concept of Fruitful Friction. This is the process of causing deliberate friction to engage people in a fruitful sense-making activity that makes people realize that others have a different perspective. This in turn allows the person to reflect on their own point of view. Increased awareness is one step to enable a transition in people’s mindsets, values, and beliefs.

The toolkit’s centrepiece is an online workshop in which social innovators and their stakeholders apply fruitful friction to reach common ground in a co-creative way.