Less Trash, More Treasure

Exploring niche strategies for large-scale diffusion of waste valorisation technologies by circular companies in Asia

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Abstract

Every year, the world generates 7-10 billion tonnes of waste. Rapid population growth, urbanisation, and increased consumption is projected to increase this number by 70% in 2050. Asia generates the most waste globally and also imports a significant amount of waste from other regions. Waste valorisation transforms waste into higher value products and can be a crucial solution for sustainable waste management in Asia. This research builds on the Technological Innovation System (TIS) Framework and adapts it to the contexts of Asia and the waste valorisation industry with new drivers and barriers. The adapted framework was applied to four case studies of Asian waste- valorising companies: EnviroTech in the Philippines, Ricron Panels in India, Kinava in South Korea, and Less & Co in Singapore. The TIS framework analysis identified barriers that can be grouped into 3 categories: 1) lack of customer demand, 2) incomplete or inefficient operations, and 3) lack of institutional support and resulted in a total of 41 niche strategies that can serve as a resource for companies facing similar barriers.

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File under embargo until 01-07-2026