Archetypical CBMs in Construction and a Translation to Industrialized Manufacture

Abstract

The circular economy is a widely accepted concept that various governments have started to adopt. Still, a major consumer of resources, the construction industry, struggles to implement business models that answer to the opportunity and generate value beyond economical. At the same time, the industry is at a threshold of intensifying their production by industrialized manufacture. This type of construction offers practical benefits and should be developed whilst prioritizing a sustainably built environment. A circular economy business model (CBM) offers all stakeholders long term value and revenue whilst moving towards a sustainable environment. The business model canvas (BMC) is a tool to shed light on the essential characteristics of a CBM, its value, and alignment in a multi-life cycle perspective. It can contribute to accelerating circular innovation in construction. This study aims to provide an overview of archetypical CBMs in construction based on a literature review and a systematic coding exercise using the BMC. The archetypes found are used to describe the characteristics of industrialized manufacture in the various circular economy construction scenarios.