Aesthetic appraisal of product designs: Independent effects of processing fluency and arousal

Abstract (2011)

Authors

J. Blijlevens Design Aesthetics - IDE
CC Carbon External organisation
R. Mugge Responsible Marketing and Consumer Behavior
J.P.L. Schoormans Responsible Marketing and Consumer Behavior
Research Group
Design Aesthetics (IDE) (TU Delft)
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Published Date

2011

Language

English

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Faculty

Industrial Design Engineering

Department

Human-Centered Design

Research Group

Design Aesthetics