An approach to embody personality in product appearance

Ortiz Nicolas, JC; Schoormans, J.P.L.; Aurisicchio, M Aurisicchio

An approach to embody personality in product appearance

Conference paper (2011)

Authors

JC Ortiz Nicolas External organisation

J.P.L. Schoormans Responsible Marketing and Consumer Behavior

M Aurisicchio Aurisicchio External organisation

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2011

Language

English

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Research Group

Responsible Marketing and Consumer Behavior