Case Study 4

Financial Services Provider

Book chapter (2024)

Authors

A.G. Plugge Responsible Marketing and Consumer Behavior
S. Nikou Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2024

Language

English

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Research Group

Responsible Marketing and Consumer Behavior

Abstract

In this chapter, we describe the fourth case study, which is a global operating service provider specialised in financial services. We first sketch out the context of the service provider, and next, describe how they established the delivery of financial business services (FSSC). Then, we elaborate on the antecedents that are part of our research. As a final step, we analyse the findings and summarise our conclusions.

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