Is aesthetic liking more influential for weak or for strong brands? It depends..

Abstract (2020)

Authors

M.E.H. Creusen Responsible Marketing and Consumer Behavior
Ruth Mugge Design, Organisation and Strategy , Responsible Marketing and Consumer Behavior
J.P.L. Schoormans Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2020

Language

English

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Research Group

Responsible Marketing and Consumer Behavior

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