E-Sourcing information as an intermediary in the fuzzy front end of new product development (NPD)

Kopecka, J.A.; Santema, S.C.

E-Sourcing information as an intermediary in the fuzzy front end of new product development (NPD)

Conference paper (2007)

Authors

J.A. Kopecka Responsible Marketing and Consumer Behavior

S.C. Santema Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2007

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Research Group

Responsible Marketing and Consumer Behavior