How to analyze the introduction strategies for radically new technological innovations? The case of Autonomous Shipping

Journal article (2025)

Authors

M.K. Joukes Student
JR Ortt Economics of Technology and Innovation - TPM
M. de Bruijne Information and Communication Technology
Linda Kamp Energy and Industry
Research Group
Economics of Technology and Innovation (TPM) (TU Delft)
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Published Date

2025

Language

English

Faculty

Technology, Policy and Management

Department

Values Technology and Innovation

Research Group

Economics of Technology and Innovation

Abstract

This article explores Maritime Autonomous Surface Ships (MASS) through the Technological Innovation Systems (TIS) framework to identify strategies for creating a market for this emerging technology. It examines the current state of TIS components for MASS and the factors shaping their development. Through a literature review and expert interviews, the article highlights key barriers, particularly the cost-benefit ratio, and suggests niche strategies to address barriers. Proposed strategies include the top niche strategy, lead user strategy, and hybridization niche strategy, aimed at overcoming challenges and facilitating broader market adoption of MASS in the future.