How consumers perceive product appearance: the identification of three product appearance attributes

Journal article (2009)

Authors

J. Blijlevens Responsible Marketing and Consumer Behavior
M.E.H. Creusen Responsible Marketing and Consumer Behavior
J.P.L. Schoormans Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2009

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior