Realising the Concept of Just Price

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Abstract

This thesis is for Entrepreneurs, Managers, and Customers who are interested in paying Just Prices, and who would like to understand what the origin of the concept is, how it differs from the 'fair price', and how a Just Price could be reached in practice. This thesis is forward-looking rather than backward-looking. It will lead to recommendations for entrepreneurs and managers wishing to pay Just Prices, rather than to conclusions based on data regarding the past.

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