Strategic Design

Eight Essential Practices Every Strategic Designer Must Master

Book (2016)

Contributors

G. Calabretta Responsible Marketing and Consumer Behavior (editor)
G. Gemser Responsible Marketing and Consumer Behavior, Royal Melbourne Institute of Technology University (editor)
Ingo Oswald Karpen Royal Melbourne Institute of Technology University, Copenhagen Business School (editor)
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2016

Language

English

Reuse Rights

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Research Group

Responsible Marketing and Consumer Behavior

Abstract

This book proposes eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation.

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