Strategic Design

Eight Essential Practices Every Strategic Designer Must Master

Book (2016)

Contributors

G. Calabretta Responsible Marketing and Consumer Behavior (editor)

G. Gemser Responsible Marketing and Consumer Behavior , Royal Melbourne Institute of Technology University (editor)

Ingo Oswald Karpen Royal Melbourne Institute of Technology University, Copenhagen Business School (editor)

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2016

Language

English

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Research Group

Responsible Marketing and Consumer Behavior

Abstract

This book proposes eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation.