How actors can influence the legitimation of a new consumer product categories: A theoretical framework

Journal article (2015)

Authors

S. Bork Responsible Marketing and Consumer Behavior
J.P.L. Schoormans Responsible Marketing and Consumer Behavior
S. Silvester Applied Ergonomics and Design - IDE
Peter Joore Design for Sustainability - IDE
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2015

Language

English

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Research Group

Responsible Marketing and Consumer Behavior