A WeChat-based e-commerce solution to sell Dutch brands in China

Master thesis (2019)

Authors

Y. Fang Industrial Design Engineering

Contributors

Sijia Wu Responsible Marketing and Consumer Behavior (graduation committee member)
A. Kranzbühler Responsible Marketing and Consumer Behavior (mentor)
Faculty
Industrial Design Engineering, Industrial Design Engineering
Copyright: © 2019 Yihui Fang
More Info
expand_more

Published Date

22-08-2019

Language

English

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Faculty

Industrial Design Engineering

Abstract

Oversea shopping is becoming increasingly popular among Chinese consumers. Nextport- China is a China-focused digital marketing agency in Amsterdam. The company is help- ing some Dutch brands to market in China. It wants to explore the possibility of selling Dutch products to Chinese consumers online.

Files

Report_graduation_Yihui_473488... (pdf)
(pdf | 19.3 Mb)
Unknown license
Project_brief.pdf
Unknown license
Poster_4734882.pdf
(pdf | 10.5 Mb)
Unknown license