The experience of autonomy with durable products

Journal article (2019)

Authors

Juan Carlos Ortiz Nicolas Universidad Nacional Autónoma de México
J.P.L. Schoormans Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
Copyright: © 2019 Juan Carlos Ortiz Nicolas, J.P.L. Schoormans
DOI: https://doi.org/10.1017/dsi.2019.408
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Published Date

2019

Language

English

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Research Group

Responsible Marketing and Consumer Behavior

Abstract

A study to understand the experience of autonomy with durable products was undertaken based on qualitative research. The study involved thirteen participants, who selected a durable product that enhanced autonomy. Using in-depth interviews, the map of experience and interaction properties the experience was studied. Our findings indicate that there are three structures involved in the experience of autonomy: orchestration, control and product integration. The three structures are described in detail. It was also identified that the experience of autonomy enhances positive experiences and stimulates wellbeing. Designers can apply the three structures of autonomy to underscore design decisions.

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