Strategic niche management of the internet bike rental in China

A case study of Hangzhou

Master thesis (2018)

Authors

W. YANG Technology, Policy and Management

Contributors

J.N. Quist (mentor)
W.M. de Jong (graduation committee member)
Faculty
Technology, Policy and Management, Technology, Policy and Management
Copyright: © 2018 WENBO YANG
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Published Date

30-01-2018

Language

English

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Faculty

Technology, Policy and Management

Abstract

This research looks into the internet bike rental (a newly-emerged bike sharing system) with the aim of demonstrating its development in Hangzhou and identifying the potential solutions that could alleviate the current issues it encounters. The theoretical frameworks of Strategic Niche Management (SNM) and Multi-Level Perspective (MLP) are applied to analyze the breakthrough of the internet bike rental in Hangzhou. On the basis of these two frameworks, this research starts from the analysis of the external environment (landscape and regime) of the internet bike rental to identify the factors that could either stimulate or impede its development. Then, this research looks deep into the development of the internet bike rental to analyze the (niche) internal processes, identify the issues it currently encounters and provide suggestions to address these issues.

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