This project addresses the challenge of developing a clear and actionable product vision for Kalkhoff, a bicycle manufacturer, in the evolving landscape of sustainable mobility. The project leverages a structured design approach grounded in the context of Hamburg, Germany, a major European city committed to promoting cycling.

By employing a double diamond design process, the project explores future mobility trends, user needs, and competitor strategies. This analysis informs the creation of a future scenario for sustainable urban mobility in Hamburg by 2035. The scenario serves as a foundation for developing product concepts that address user needs and align with market demands.
The project utilizes co-creation with stakeholders and prototyping to refine the concepts. Ultimately, the project delivers three product concepts, a functional prototype of the most promising concept, and a strategic roadmap for product development. These outputs serve as boundary objects, enabling Kalkhoff to visualize its future product strategy and navigate the opportunities within sustainable mobility.

This project contributes to the field of design research by demonstrating a user-centred approach to product vision development in the context of sustainable mobility. The project's methodology and deliverables provide a valuable framework for companies seeking to innovate and differentiate themselves in a rapidly changing market.