This graduation project consists of six sprints and the assignment was to develop a concept for a modular runner/work-out stroller.

Within Sprint 1 the competitors, the old Bugaboo Runner and market were researched. Thule, Cybex and UPPABaby are the direct competitors for Bugaboo on the runner market. The Bugaboo Runner, a three-wheel runner stroller, was a good product and people who bought it were satisfied. However, the Runner was a relative expensive accessory, given the fact that a ‘regular’ Bugaboo stroller already costs around €1000.

Within Sprint 2 the consumer and their lifestyle were researched and afterwards a design vision and focus were created. Consumers in the USA like three-wheel strollers, while consumers in Europe prefer four-wheel, more compact, multi-stage (suitable for different ages) strollers. Based on fifteen interviews with parents, the target group of this project can be identified as the Young Urban Fit Parents.
The design vision of this project is: ‘I want to design a regular stroller that activates and creates the possibility to work out with your child as a busy young fit parent who lives a healthy, active & sporty life in an urban area.’ with the design focus: ‘How can you run/sport with a regular stroller?’.

Within Sprint 3 and 4 ideas were generated, by organising creative sessions. Four concepts were selected from these ideas. The final concept that was chosen is the stroller with an expandable frame since this concept scores best on all requirements. This concept is called the Fox Active.

Within Sprint 5 the Fox Active is validated by a test with the prototype and parent validation sessions.
The tests proved that the configuration of the final concept with 16” rear wheels and the elongated frame is close to the ideal running situation and performs better than running with a regular stroller. The second test also proved that walking with 16” rear wheels and the normal frame is sufficient and preferred over walking with the elongated frame. All participants of the validation session would consider the regular stroller with sport function if it does not cost too much extra and if it is clear what the benefits over the regular version are.

Within Sprint 6 the implementation of the Fox Active is discussed, which consists of the styling, fit in the Bugaboo Portfolio and costs. The base colour of the styling is black, with bright orange accents.
The ‘sport buttons’ will be coloured bright orange as well, to make clear that these buttons have a special function. The estimated retail price for the Fox Active is €1299-€1499, based on the comparison of the prices of the Bugaboo Fox 3, the price of a Bugaboo Fox 3 and a runner stroller together and the price of the Bugaboo Donkey 5.
Finally, some recommendations were made by the Bugaboo designers. They recommend that the joint of the stroller needs to be tested to be strong enough to run with and that it needs to be tested if the stroller is not too heavy.