Rv

R.S. van Staveren

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A co-creational approach in the Dutch infrastructure sector

Exploring the added value of implementing a co-creational approach in the pre-contractual phase

Recently a new phenomenon introduced itself in the Dutch infrastructure sector called co-creation. It is described in literature as ‘the joint creation of value between a company and its consumers’. It marks a shift in thinking and became a popular concept to increase the partici ...