Crowdshipping has emerged as an avenue to provide sustainable option for the
future of urban package delivery. The main challenge in crowdshipping realm is to maintain sustainable network of customers (demand) and couriers (supply). To help resolving the challenge, this research offers a comprehensive approach to examine market potential of bicycle crowdshipping through concurrent evaluation of its supply and demand side, which thus far has been absent from the literature. By deploying discrete choice models, the study generated supply, demand, and market equilibrium model to aid crowdshipping platform in understanding influential service attributes and its effect to the market penetration level. The research concluded adjustable delivery time window as a key differentiating attribute to entice customer preference towards crowdshipping. According to the model. demand side of bicycle crowdshipping was found to be highly elastic towards price, while oppositely supply side of crowdshipping is rather inelastic towards monetary compensation.