From garbage patch to Ocean Product: A strategy for value creation using ocean plastic, for The Ocean Cleanup

The Ocean Cleanup is an NGO founded in 2013, with the aim to rid the world’s oceans of plastic by 2040. Collecting this plastic however begs the question: ‘What to do with this waste after it has left the ocean?’To answer this question, first, it is important to look at the material. In my research, I defined the following tiers of ocean plastic...

The Strategy of Life: How The School of Life Amsterdam can make self-development a norm in society

This graduation project aims to change the way people look towards self-development, and make self-development a norm in society so that people will be leading more meaningful and fulfilling lives. The School of Life Amsterdam is an organisation that aligned with this personal vision for society with their mission of helping people get more...

A strategy towards a fair coffee chain

It is all about increasing fairness in the coffee industry. The coffee chain is not fair. This unfairness has been hidden from most of the actors in the coffee chain. The lack of communication is considered to be a vital element of the mentioned injustice. Moyee, a newly born company, has taken a different approach by shifting the value-adding...

Designing the road to the implementation of Heart for Health's eHealth solution at general practitioners: formulating advice for future development

The Dutch healthcare system is currently under a lot of stress. Contemporary social, technological, economic and political trends demonstrate an emerging pressure on both primary and secondary care. The trend with the most profound impact, is the growing amount of chronically ill patients, causing a high pressure on the workforce and on limited...

Start-up growth strategy: A case study of Ecobloom

This master thesis is written for the master program Strategic Product Design in collaboration with Ecobloom and its members. The main objective was to create a holistic and strategic framework for start-ups to rapidly scale-up, while utilizing Ecobloom as a case study for implementation and evaluation.<br/><br/>Ecobloom is a start-up that...

Embrace the Elements: A Brand-Consistency and Product-Innovation Strategy for Boardsport Lifestyle Brand Brunotti

This report comprises a strategical design graduation assignment, drafted for the Strategic Product Design master at the Delft University of Technology. The project is commissioned by boardsport lifestyle brand Brunotti.<br/><br/><b>Project goal</b><br/>The many differences between Brunotti’s two product collections (boardsport hardware and...

From “Strategy” To Brand Strategy: A quest to clarify and improve the present and future process, role and value of brand strategy as a Studio Dumbar service

Companies often encounter the challenge of trying to define exactly what it is that they do, what service they offer and how. Studio Dumbar, a design agency specialising in visual identity design, offline and online, faces such a challenge with its “strategy” service, additionally wishing to make it more transferable and less exclusively linked...