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Bonnemayers, Vitto (author)The main finding of this thesis is that sustainability does not have to be a compromise for luxury (or vice versa). In fact: it can be a starting point for experiencing luxury mobility in new ways that are more beneficial to the environment, the user and the brand - in this case Genesis, the luxury brand of Hyundai. Based on this, a vehicle...master thesis 2021
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Van der Hee, D.C. (author)The Dutch population is growing grey and staying mobile is becoming an essential need for an increasing amount of people. Scoot-mobiles are an important solution to stay mobile and are provided more and more. The higher market segment for scoot-mobiles is growing simultaneously. It’s a market segment in which its clients are used to buying...master thesis 2009