Print Email Facebook Twitter The Future Retail Experience Title The Future Retail Experience: Engaging shoppers through experiential retail concepts Author Luiten, Ties (TU Delft Industrial Design Engineering) Contributor Keller, Ianus (mentor) Hultink, Erik-Jan (graduation committee) Altekamp, Sophia (graduation committee) Degree granting institution Delft University of Technology Programme Design for Interaction Date 2020-03-31 Abstract The aim of this project was to propose several explorative experiential retail concepts which could strengthen and/or induce the value of the physical retail environment for millennials within developing omnichannel strategies. Additionally, such experiences desirably enhanced the bond between consumer, brand, and product through immersive narratives. These should be supported by rich interactions which blend the digital and physical realm. Subject experientialretailstorefutureexperiencebrandequitycustomershoppershoppingshopbrick-and-mortarphysicalin-store To reference this document use: http://resolver.tudelft.nl/uuid:566469e8-d5dc-4b87-865a-2e354e9a1192 Part of collection Student theses Document type master thesis Rights © 2020 Ties Luiten Files PDF POSTER_Ties_Luiten.pdf 1.55 MB PDF THESIS_Ties_Luiten_edd.pdf 37.27 MB Close viewer /islandora/object/uuid:566469e8-d5dc-4b87-865a-2e354e9a1192/datastream/OBJ1/view